In today’s global market characterized by fierce competition, high dynamism, and high volatility, organizations are trying their best to find the most efficient way to get their message to customers. Integrated marketing ...

Advertising enables companies to meet communication and other marketing objectives. Consumers’ purchase behaviour in today’s information-saturated world is based on how a service or product is advertised. In spite of ...

The purpose of the study was to assess the perception of students of distance education about distance learning in Ghana. Specifically, this study assessed; the opinion of distance students regarding distance education ...

This study examined access to microfinance by Small Medium Enterprises (SMEs) in the Accra metropolis. A survey was therefore designed to evaluate the access to SMEs in the metropolis of Accra. The population of the study ...

Tilapia farming is expanding across the world because this type of fishes can be cultured under very basic conditions and so is ideal for rural subsistence farming, yet is amenable to more sophisticated, market-oriented ...

The study examined improving of relationship marketing in financial service sector in GCB Ltd, UCC Branch. The descriptive survey design was adopted in the study. A sample size of 200 was selected for the study. Self-developed ...

The study assessed the impact of training on staff performance in the Audit Service of Ghana in some selected Districts in the Central Region of Ghana. The descriptive and cross-sectional designs were adopted in the ...

This study assessed internal auditor independence in Ghana Education Service with evidence from Volta Region. Quantitative research methodology was adopted for the study hence the analyses were quantitative in nature. ...

The performance and survival of any organisation (such as banks) in a dynamic work environment, among other factors, depend largely upon the employees’ motivation. Given that needs of employees and the level of motivation ...

The purpose of the study was to examine the effects of employee training and development on the performance of senior staff of University of Energy and Natural Resources. Employee training has been viewed as a tool for ...